| Course Name | Social Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MPAZ 212 | Fall/Spring | 3 | 0 | 3 | 3 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | In thşs course, students will gain the knowledge of basic concepts of social marketing, effectiveness of social marketing and process of social marketing. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Course Content In this course, students will be acquainted with the implementation of social campaigns through mass media. Throughout the course, social marketing structure, processes and tools, and the behaviour of people and societies within the scope of social marketing will be examined with examples. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Concept of Social Marketing, it's Development and Importance | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 17-32. |
| 2 | Social Marketing System | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 47-66. |
| 3 | Human and Behavior in Social Marketing | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 66-79. |
| 4 | Social Marketing Management -Micro Environment | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 127-152. |
| 5 | Social Marketing Management -Macro Environment | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 6 | Social Marketing Management - Market Segmentation | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 7 | Social Marketing Management - Promotion | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 188-201. |
| 8 | Midterm | |
| 9 | Social Marketing Management - Branding | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 152-186. |
| 10 | Designing a Social Marketing Campaign | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 220-247. |
| 11 | Social Marketing Cases | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 220-247. |
| 12 | Ethics In Social Marketing | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 247-253. |
| 13 | Future Of Social Marketing | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 267-291. |
| 14 | Presentations | Özdoğan F. B., Eser Z., “Sosyal Pazarlama”, (Siyasal Publishing, 2006), ISBN 9756325542, 267-291. |
| 15 | Review Of The Term | |
| 16 | Final Exam |
| Course Notes/Textbooks | Sosyal Pazarlama, Özdoğan B., Eser Z., (2006), Siyasal Publishing, ISBN 9756325542. |
| Suggested Readings/Materials | Sosyal Pazarlama, Nakıboğlu B., Özsoy T., (2015), Akademisyen Publishing, ISBN 6059354158. |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | - | - |
| Portfolio | ||
| Homework / Assignments | 1 | 15 |
| Presentation / Jury | ||
| Project | 1 | 35 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 1 | 16 |
| Field Work | |||
| Quizzes / Studio Critiques | - | 4 | |
| Portfolio | |||
| Homework / Assignments | 1 | ||
| Presentation / Jury | |||
| Project | 1 | ||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 8 | |
| Final Exams | 1 | 10 | |
| Total | 82 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | Will be able to have knowledge about the basic technical information of the interior design, methods and tools. | |||||
| 2 | Will be able to use and interpret technical and procedural knowledge about the interior design in application and will be able to express suggestions for solutions to problems orally and in written. | |||||
| 3 | Will be able to create a strategy by recognizing the market conditions and analyzing revenue management. | |||||
| 4 | Will be able to have knowledge about legislation, fundamental values and principles in the field of interior design related to industry. | |||||
| 5 | Will be able to think creative and innovative and apply the knowledge in an occasion different than the customary applications with an innovative way of thinking. | |||||
| 6 | Will be able to take responsibility as an individual and a team member, will be able to be open-minded, constructive, confident, open to criticism and will be able to work effectively and efficiently. | |||||
| 7 | Will be able to internalize the need to obey the values of business ethics and will be able to have and apply the social, scientific and ethical values in the stages of the collection of data, interpretation, dissemination and implementation. | |||||
| 8 | Will be able to communicate with colleagues and follow the knowledge in the interior design field by using a foreign language. | |||||
| 9 | Will be able to use informatics and communication technologies with computer programs in a level that required by the interior design field. | |||||
| 10 | Will be able to adopt a lifelong learning approach, and will be able to do studies for renewing and improving their knowledge continuously. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
